Hill Solomon

Take a look at the archetypal Health and Safety promotional material commonly available and you can see that it’s no wonder most employees would admit they consider safety to be boring and irrelevant. In fact, some staff frequently perceive it as an obstacle that gets in the way of them performing their tasks efficiently and productively. When was the last time you could honestly describe a Health and Safety notice board as a fascinating source of information, or marvelled at a truly memorable Health and Safety awareness poster?    

Why? Well, perhaps most significantly, H&S practitioners can’t be good at everything.  They may have accumulated a great deal of knowledge and experience, and come up with some great ideas, but it’s highly unlikely that they are an internal communications specialist as well.  

There is a vast array of ‘off the shelf’ posters and leaflets available, but you need to be very selective. Take care which ones you choose.  Unfortunately, many are too generic, very poorly designed and frequently too copy heavy. The information contained may well be accurate and relevant, but if no-one reads it or remembers the message conveyed, is it really worth the wall space?  

If you have the budget available, the most effective route is to outsource. That’s the conclusion that our clients have come to… as specialists in risk management communication, we will get you off to a flying start and avoid wasting your time, or that of your colleagues.  

So... the answer?  Yes!  safety can be very sexy!